Boston Box

Gen Mgt
a model used for analyzing a company’s potential by plotting market share against growth rate. The Boston Box was conceived by the Boston Consulting Group in the 1970s to help in the process of assessing in which businesses a company should invest and of which it should divest itself. A business with a high market share and high growth rate is a star, and one with a low market share and low growth rate is a dog. A high market share with low growth rate is characteristic of a cash cow, which could yield significant but short-term gain, and a low market share coupled with high growth rate produces a question mark company, which offers a doubtful return on investment. To be useful, this model requires accurate assessment of a business’s strengths and weaknesses, which may be difficult to obtain.

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